The much-awaited technology up-gradation in the e-commerce market place is happening across online business platforms. As everyone is now familiar with the features and functions of the open-source e-commerce platform Magento 1, it is now time to consider migrating from Magento 1 to Magento 2. As in any upgrade, version 2 is always more robust and loaded with features for ease of operation and compatibility. With the new database design, architecture, and coding the Magento 2 is a must sought e-commerce platform businesses are ramping up with. Though there was a talk about older version’s end of life will see the halt of support, patches, plug-ins, modules, and extensions, it was not confirmed by Magento Inc as to the discontinuation of support in the near term.
Nevertheless, developers and retailers have to plan for the migration sooner than later because of the uncertainty of support and to take advantage of the benefits of the newer version, which directly results in portal performance, conversions and profitability. Some of the key benefits of version 2 are a faster loading of pages, enhanced security, less checkout process, faster experience, more payment gateway compatibility, less cumbersome which are all directly focused on superior customer experience. As every store owner knows, the key to any online store is the ease of going thru the store and swift checkout.
The new-age customer visits thru mobile devices hence Magento 2 has a new responsive page design to different screen sizes, loads 40% faster than the earlier version, offers rich image display, captivating templates which are strong selling points. Plus the new detailed reporting, metrics, and integrated marketing campaigns viz., push campaigns thru SMS and email rounds up the bouquet of appealing features for the deserved shopper.