How to create Quality SEO Reports for your Clients?

While running a business, irrespective of its size, there is one detrimental aspect. That is Client Reports. Here we are trying to help understand the Key Factors and Steps to consider while creating Reports for Your Clients.

What is an SEO report?

If you’re working on their site’s SEO for a while, the report has explained about the strategies you’ve implemented over the previous period and their results.

The report should clearly show your client how their website is performing and justify your current strategy.

What to include in an SEO report?

These are all commonplace in the industry and will give your clients a full picture of how their site is performing, and how you plan to keep improving it.

On-page audit

Some clients may have no idea about how on-page issues could be holding them back, so the audit can help you shed light on your client’s poor online presence.

It’s also an excellent way to start your report with a bang, with a list of issues you’ve identified and an action plan to resolve them.

Broken links: Search engines don’t like pages with broken links. They see it as a sign that your pages aren’t on par with what they expect from a high-quality site.

There are multiple reasons why a link can break, such as a linked site no longer being available or a URL structure is changed.

Metadata structure: This refers to your title tags and meta descriptions, which give users a description of what your page is about.

These are the first point of contact for users when they see your site in the SERPs. You have to update and optimize your metadata to align with your target keywords.

Duplicate content: Google and other search engines don’t consider sites with duplicate content. These are pages with similar content but different URLs, even if they come from the same domain.

Your report should be explained about any duplicate pages on your client’s site so that they can decide which pages to keep and which ones to get rid of.

Redirects: Redirects function like forwarding addresses. They tell the search engines where to send users when they click on a page that no longer exists.

There are many ways you can go about redirecting pages. You need to ensure the correct redirects are set up for dead pages and fix any non-301 redirects.

Keyword ranking: The most tangible result of your SEO campaign is how many keywords you have to rank the client site in google search.

It’s only with higher keyword rankings that you can achieve the ultimate goal of generating more organic traffic from SERPs.

So, if you can rank your client site for tens or hundreds or even thousands of keywords, then your SEO campaign could be considered a success!

The keyword ranking report should include things like:

➔ Keywords that have gone up

➔ Keywords that have gone down

➔ New keyword rankings

➔ Competitor keyword comparison


It all begins with our ability to pull information about what is happening with the website — the right thing to do in these guidelines to install an analytics tool. Here we suggest Google Analytics (GA).

Installing GA is the toddler step for creating a useful report. You might be surprised by how many clients don’t already have Google Analytics set up, and you may need to do it for them—as well as add the Analytics tracking code to their site.

To get the excellent results, make sure to add the tracking code before you launch your SEO campaign, so you can accurately see the impact of your work.

You can get the tracking code from the Admin section. Just click on Tracking Info > Tracking Code under the “Tracking info” section, and then copy and paste the tracking code before the </ head  > tag of your client’s site.

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