Digital Marketing

How Digital Marketing Helps for your Business?

Digital Marketing has become indispensable to every business. Worldwide it has become a very strong and powerful tool for every business. To run a successful business it’s essential to do Digital marketing activities like SMM, SMO, SEO, SEM, etc…

What is Digital Marketing? 

Digital Marketing refers to advertising through digital channels like as, search engine, Websites, social media, 

Email and whats app marketing, search engine marketing, and mobile Apps using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.

As for the future of digital marketing, we can expect to see a continued increase in the variety of wearable devices available to consumers. Forbes also forecasts that social media will become increasingly conversational in the B2B space, video content will be refined for search engine optimization (SEO) purposes, and email marketing will become even more personalized.

Online methods used to build brand awareness:

  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social media marketing (SMM)
  • Social media optimization (SMO)
  • Content marketing 
  • Email Marketing 

Search engine optimization (SEO):

  1. On-page Works
  2. Off-page works 

On-page Works: 

  • Title tags (Meta Title and Meta Description)
  • Header Tags
  • URL Structures 
  • Alt text for Images 
  • Website page Loading Speed 
  • Mobile Friendliness 
  • Page content 
  • Internal links
  • Snippets
  • Schema Markup

Off-page works:

Link Building:

  • Directory Submission 
  • Social Bookmarking
  • Search engine submission
  • Classified 
  • Business listing
  • Blog comment 
  • Blogger post 
  • Infographic Submission 
  • Guest Blogpost 
  • Profile Creation Submission 

Marketing Activities:

  • Social Media Marketing (Facebook, Twitter, Linkedin, Instagram, etc.)
  • E-mail Marketing 
  • Pay per click Campaign 

Google Tools:

  • Google Adwords
  • Google Analytics
  • WebMaster Tool

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