We know Google updates means its algorithm from time to time. Some changes keep taking place daily to help improve the user experience. Around the first week of March this year, SEO experts felt fluctuations to search engine index on a worldwide scale and this confirmed the changes to the updates.
Finally, Google announced on March 12, 2019, about the fluctuations to its core algorithm updates but as expected, did not specify those changes. The tweaks were huge compared to the previous update in August 2018, which is why the level of ranking variations was more important than the last time.
With the March 2019 algorithm change, some sites have been badly hit, some have seen no variation while some have observed a slight improvement to their traffic and search engine rankings. Curiously though, the sites that had been badly hit by the August 2018 update saw a reversal in their performance.
This left webmasters amazing, whether the update was just a reversal of the previous update to the core algorithm. With Google not coming up with any evidence, it’s better to believe what experts say and then focus more on improving the performance of the site.
Google Algorithm update 2019
Sites have been badly hit by the March algorithm update and it’s essential to know the reasons so that you can keep yours secure. It’s also key to understand that Google only punishes the sites that don’t follow its guidelines and if your site is always within the rules, there is no need to worry.
The following are how the March update has affected the sites:
- The update has badly hit the sites using wrong SEO strategies and tactics for achieving better ranks in search engines
- Sites have content did not meet quality parameters have also been affected by the update
- The March update has especially been severe on sites not aligning with Google’s EAT quality (Expertise, Authoritativeness, Trustworthiness)
- The changes to core algorithm have proved useful as well with the scale of positive results easily outweighing the negative
- The update has also offset the advantages achieved by many sites with previous algorithm variations in August 2018
- Websites with high authority have got a fillip to their traffic and rankings which is quite like other updates in the past
- The March update has also negatively impacted the sites that had gained the ranking advantage in 2018 by building links through private blogging networks
- The changes however helped websites with natural and quality backlinks
- The March 2019 update has also offset losses caused to sites in the health, wellness, fitness category by the August 2018 medic update
- Sites not complying with the EAT quality have been hit by the latest changes to the algorithm
- The update has also affected the sites who had resources but did not credit to authorities
- Sites under the YMYL category that did not provide author bio with their posts had also been bitten by the update
- The March update did punish sites that had content lacking authority, or that had content lacking originality
- Sites having rewritten, rephrased, paraphrased or aggregation content also saw their traffic and ranking downgraded
- With March 2019 update, Google has also downgraded sites that were into the collection of user info without giving privacy the due concern
- The sites with no author info, with many of dubious-looking URLs, were also hit by the update
Tips to recover sites affected by Google algorithm
It’s quite clear that 2019 update has hit websites but for purposes that are not beyond understanding. It also has affected only those sites lacking quality in different aspects and not giving focus on EAT quality. So, to recover the site, the priority should be on improving the site’s EAT rating.
Quality and Trustworthy content
No Google update can severe in your site’s traffic and search engine ranking if the content is high-quality and trustworthy. It’s therefore important to have experts write the content on areas like health, fitness, finance etc. so that users can benefit. For that reason, you should add author info or author bio in the posts to win readers’ trust.
Avoid paraphrasing or duplicate content
If your site has duplicate content, or if it paraphrases content from other site, which means you don’t have original content. This can affect your site’s search engine ranking and traffic. Google requires sites to have original content, especially those sites that cater sensitive areas of health, wellness etc. So, avoid the use of duplicate content in your site and keep your site away from algorithm update.
Be honest with link building
Low-quality links do no favour to sites. Links that are created using not followed by the Google algorithm means may get the site banned. The focus should be more on the quality aspect of backlinks than their quantity. You must rely only on white hat SEO techniques for links and improve blogger outreach for quality links. That will have a positive impact on the site’s performance.
Improve trust factor of the site
The more site has trust factor the less it be affected by algorithm changes. To make people or reader trust your site, it’s important to have display right information at the right places. From about us page to testimonials, from reviews to contact details or customer support detail, you should have all that can affect people’s faith in your site. Only then can your site perform better.
Focus on security of users
Sites that focus on security of users and have measures in place have better traffic and rankings than those don’t. So, it’s important to get the site SSL certified and then switch to HTTPS to ensure security to user’s data and info.
Websites should focus more on having quality in every aspect of the ways. They can take the help of an experienced digital marketing company to counter risks that low performance can ensue in any type of scenario.